Meet The Team


The Face

Lola is an 8-year-old rescue, model, diva and philanthropist. Her intense noise phobias were part of the inspiration for developing Lolahemp. She is an active user of the product and is a strong advocate of the benefits of cannabis for pets. Lola enjoys tanning, leading our philanthropic efforts and bossing around the team.


Joey DiFrancesco


Joey is the founder of Lolahemp. In 2015 he and his mother launched Lolawawa's Pet Boutique, an e-commerce store for pets and pet lovers that donates a portion of profits to animal rescue efforts. In 2018 the son and mother duo launched Lolahemp after the success their own rescue chihuahua, Lola, had with hemp products. Joey & Susan are the visionaries behind the brand, oversee day-to-day operations & marketing, and run all of the company's philanthropic efforts.


Maxwell Martinson

Content Director

Max is the content director and a contributing writer for Lolahemp. He loves deep-diving into all things pet-related and has been writing professionally for more than 7 years. He prides himself on offering useful, trusted, and well-researched information for thousands of pet lovers. In his free time, he’s usually curled up relaxing with his cat Herbie.

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Elizabeth Racine, DVM


Dr. Elizabeth Racine is a small animal veterinarian with a passion for improving the lives of pets. She has worked in the veterinary field in various roles for more than a decade, with professional interests in behavior, nutrition, and palliative care. As a writer, her work has been featured by several world-renowned pet health and wellness brands. Dr. Racine shares her home with her dog Dasher - a beagle with his own storied career training new veterinary students - and her trouble-making orange cat named Julius.


Nicole Wanner, DVM


Dr. Nicole Wanner graduated from the University of Minnesota College of Veterinary Medicine in 2018. Currently, she is an academic research veterinarian studying CBD and DNA. Her research has been published in trusted international research journals. Dr. Wanner is passionate about pet wellness and has professional interests in genetics, behavior, and healthy aging. In her free time, she enjoys hiking and reading sci-fi novels. She shares her home with her husband Evan and their two mischievous rescue cats, Sylvie and Nemo.

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Crystal Litzenberger

Veterinary Technician & Client Care

Since 2003, Crystal has worked in the veterinary field as a technician helping educate people on how to care for their furry family members. Her experience has grown from nursing and hospital management in general practice to working as a technician in rehabilitation and emergency hospitals throughout New Jersey and New York City. Over the years one of Crystal’s main goals has been to help people care for their pets in the most natural way possible. Helping find people options for more holistic routes to treat their pet’s has always been a major interest for her.


Emily Curtiss

Director of Operations

Emily Curtiss’ career has spanned many different industries. She started in the music business and then somehow made her way in to Office Furniture, Co-working Spaces and now, Cannabis. Emily oversees everything operations for Lolahemp. Her second favorite thing in the world is keeping everything organized and preparing for any potential problems that may arise. Her first favorite thing is her ShiChi puppy, Chip!


Tristan Thomas

Social Media Manager

Tristan is a social media addict and pet lover who gets just as excited about taking her dog on adventures as she does experimenting with a new Instagram feature. Whether it’s sharing facts about an interesting hike on social media or promoting the benefits of CBD, she loves creating engaging content that connects with an audience and makes an impact.

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Jay O'Keefe

Cannabis Consultant

For five years, Jay worked at a medical cannabis dispensary in North San Diego. The shop cultivated their own high CBD plants (ACDC) and created CBD tinctures and Rick Simpson Oil for their terminally ill patrons. During that time, Jay was educated on how cannabidiol interacts with the body. Eventually, he opened a delivery service and for three years supplied medicinal cannabis products for folks with cancer and other chronic or debilitating conditions. Jay leveraged this industry experience to help launch Lolahemp for pets and he continues to be a thought leader and expert in the industry.


Joseph Mortensen

SEO Strategist

Joseph is a search engine optimization consultant who is passionate about helping companies grow organically and sustainably. He currently lives in Salt Lake City, and when not thinking about SEO, you can find him in the mountains or playing his guitar. He also enjoys spending time at the park with his Chiweenie, Maple.

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Chris Duflo

Director of Technology

Chris Duflo has spent the past 8 years helping some of the biggest organizations in the Americas solve complex business problems with elegant technological solutions. He currently lives in San Diego, maintaining and setting the direction for He and his wife have a 12-year-old Maltipoo, Kai, who enjoys naps and short walks on the beach.



Sales and Business Development

Josh Offman is a seasoned sales consultant with over 8 years of experience in the financial services, aviation, and CPG industries. Based out of Los Angeles, Josh leads brick-and-mortar retail sales and new business development. He owns a 4-year-old Pit Bull rescue and has a strong passion for animal rescue and animal rights advocacy.


Joy Hughes

Contributing Writer

Joy Hughes writes about pet health, nutrition, and all things cannabis. Having experienced the therapeutic effects of cannabinoids first hand, along with her furry beagle “son”, she's been spreading the word ever since. She currently travels the country in an RV with her husband and beloved beagle.