2025 is shaping up to be a landmark year for CBD in the pet world. From explosive market growth to cutting-edge product innovation, pet owners have more options—and more questions—than ever before.
Whether you're already giving your pet CBD or just starting to explore it, this guide brings together the most important trends and insights from the past year to help you make informed decisions.
Market Growth & Trends
Over the past few years, pet CBD has shifted from a fringe interest to a fast-growing segment of the wellness industry. It’s not just a trend—it's becoming a staple in many pet households. Here’s what the numbers are telling us:
- The global pet CBD market is expected to hit $1.7 billion by 2030, with an average annual growth rate of 31.8%.
- In the U.S. alone, the pet CBD market is on track to reach $576.9 million by 2030, up from $89.8 million in 2023.
- 53% of U.S. buyers are millennials, showing strong demand from younger, wellness-conscious pet parents.
- Dog CBD products make up about 50% of total sales, but interest in cat-specific products is growing rapidly.
This kind of growth shows that pet owners are becoming more comfortable—and confident—with CBD as part of their animal’s wellness routine. What started as a niche product is now being integrated into daily care for anxiety, pain, and even aging. Millennials are leading the charge, but the overall adoption rate is rising across all age groups. Dogs still dominate the market, but more cat owners are catching on too.
Regulations: What You Need to Know
The legal landscape around pet CBD is still a bit of a patchwork. While federal law allows hemp-derived CBD, state laws vary—and this matters when buying or recommending a product. Staying informed about your local regulations is important, especially if you’re talking to your vet or ordering online.
- The 2018 Farm Bill made hemp-derived CBD federally legal in the U.S., but state laws still vary widely.
- States like Illinois are pushing for stricter safety and labeling requirements for pet CBD products.
- Veterinarians in some states can now legally discuss CBD with pet owners, but others still limit their ability to recommend products.
- Outside the U.S., many countries—like the UK—still don’t allow CBD use in pets due to regulatory restrictions.
Things are heading in the right direction, but there’s still a long way to go. More states are realizing that clearer rules protect both pets and their owners. At the same time, regulatory confusion can still make it hard to know which products are truly safe and legal. If in doubt, look for third-party testing, transparent sourcing, and certifications on the label—and when possible, consult a vet familiar with your state’s guidelines.
Research & Efficacy
Science is starting to catch up with the popularity of CBD for pets. While there’s still more to learn, early studies and anecdotal evidence are building a strong case for its use in several areas of pet health. Here are some highlights:
- In a Cornell University study, "CBD reduced pain in 80% of dogs with osteoarthritis".
- Roughly 65% of pet owners now use CBD to help with stress and anxiety, according to Dogster, especially during fireworks or travel.
- Preliminary research suggests that CBD may help reduce the frequency and intensity of seizures in pets.
- CBD is increasingly being used for joint support, particularly in older dogs and cats showing signs of arthritis.
“We were surprised by the level of relief we observed,” said a researcher from the Cornell study, noting improved mobility in just a few weeks. Many pet owners also report calmer behavior in their animals during stressful events, which makes CBD an attractive option for pets with anxiety. Though the seizure research is early-stage, it's a hopeful development, especially for pet parents who've tried other medications with limited success.
Innovations & Product Development
The pet CBD market in 2025 isn’t just bigger—it’s smarter. Companies are leaning into innovation to create more effective, better-targeted products. That means more choices for you and your pet, and more tools to personalize your approach.
- CBD-infused treats and supplements are being tailored to specific needs like anxiety, digestion, and mobility.
- Smart collars and wearable devices are now tracking pet stress levels and activity to sync with wellness regimens.
- Direct-to-consumer CBD brands are gaining popularity, making it easier to research and buy trusted products online.
One of the coolest trends is the rise of smart wearables that can help track your pet’s mood and energy—giving you real-time insights into how they're feeling. Combine that with CBD supplements targeted for specific needs, and you’re looking at a much more holistic way to care for your furry friend. Also, buying online directly from brands allows you to dig deeper into their testing standards and ingredient sourcing, which is a big win for safety-conscious owners.
Challenges & Considerations
Even with all the momentum, pet CBD isn't without its challenges. The biggest concerns come down to consistency, regulation, and making sure you're getting what you pay for. Here's what to watch out for:
- Product labeling is still inconsistent—some products contain far less (or more) CBD than advertised.
- There’s no universal dosage guideline, which can make it hard to know how much to give.
- Not all vets are comfortable discussing CBD due to legal concerns or lack of training.
- Pet owners are encouraged to consult professionals and seek out lab-tested products with transparent labeling.
The good news is that awareness is growing, and with that comes better products and better information. Still, it’s on pet owners to do a little homework before jumping in. Look for COAs (Certificates of Analysis), avoid companies that don’t disclose their sourcing, and when possible, work with a vet who understands the CBD space. It might take a little effort up front, but your pet’s safety and health are worth it.
Conclusion
If you've been curious about trying CBD for your dog's emotional or physical challenges, now is the time to search for products or discuss options with your veterinarian.
There are plenty of reputable options, such as Lolahemp, who have each product batch tested by third party labs and offer Certificates of Analysis with each order. Additionally, businesses like Lolahemp have thousands of great reviews across the internet, showing that many pet owners are very happy with the results they see from their products.
Disclaimer: This content is for informational purposes only and does not constitute veterinary advice. Always consult with a licensed veterinarian before starting your pet on any new wellness product, including CBD.
